How CITY HOME streamlined 3D operations to drive efficiency and sales

Multiple vendors, disconnected systems

CITY HOME’s teams were running separate 3D tools for visualization, configuration, and design, each with its own vendor, process, and support requirements. The result was slow content updates, higher costs, and a catalog that was hard to scale.

The company needed a single solution that could centralize assets and workflows, deliver consistent content online and in-store, and make it easier for both associates and shoppers to work with 3D.

One platform for every 3D application

CITY HOME chose 3D Cloud to manage all 3D operations, from content creation to publishing, in a single connected system. The platform replaced their multi-vendor setup and now powers five distinct 3D experiences.

• API-feed renders imagery feeds directly into PDPs and PLPs - always accurate, always up to date, with full control over size, file type, and rotation.
• 360° spins Interactive product visuals for online shoppers.
• WebAR Life-size product placement in the shopper’s own space on mobile.
• 3D room planner Real-time layout and design collaboration for customers and associates.
• Modular configurator Custom sectional and modular seating design with live pricing.

Engagement, efficiency, and revenue growth

The 3D Cloud Sectional Configurator alone drove a 5.2% increase in revenue per session. Across the full platform, CITY HOME saw meaningful lifts in every key commerce metric.

• Unified all 3D operations under a single vendor and workflow
• Consistent 3D content across every channel - online, in-store, and AR
• Faster product launch cycles and real-time content updates
• Higher engagement, conversion, and revenue performance across configurable products